The eLeague "Road to Vegas" competition culminated in a finale at CES in 2016. Turner Sports held the event, and I was in charge of overall branding of the arena for both the competition as well as a series of panels held during the conference on sports and technology. The panel discussions featured speakers such as David Levy, Adam Silver, Roger Goodell, Rob Manfred, and Mark Cuban, among others. I led the design of over 100 elements, both print and digital, in a tight three week time period. I designed both the sponsored print elements featured on the walls, columns, trucks, and even ceilings of the showroom as well as the intro and looping videos displayed during the competition and panel discussions.
Creative Direction: Jordan Shorthouse